UX Writing + Microcopy
Featuring select images of work that highlight UX writing from portfolio projects.
MAISON JAR, NYC
iOS-based, e-commerce app
An eco-conscious refillery shop offering groceries and home goods, packaged sustainably.
Offering local home delivery via green vehicles starting in fall of 2022.
Empty state screens
404 Error Page
Splash Screen
On Boarding
Chop Suey Books
Website redesign
Kitschy and creative, this independent bookshop has a unique history as the former site of a Chop Suey restaurant. The name stuck, and the customers love the vibe. The shop’s staff, including WonTon the cat, provide recommendations that keep customers returning, year after year.
Images and messaging strike a balance between literary and cheeky.
Tag Line: Curated collections. Local Flavor.
Order confirmation: A great book is on its way!
Book subscription box: literary gems
Gifts banner ad 1: Carpe that diem!
Family Email App
Helping families balance the responsibilities of parenting can be a sensitive topic.
It was a challenge to strike a balance between prompting users to take action and being pushy. The messages I crafted were careful to avoid finger pointing and blame.
I strove for wording that reflected the brand principles of effective, creative, and playful to encourage collaboration.
Family app push notification screen
CTA to set up app calendar
Spinner game: Asks permission and gives users a way to defer the decision
Error state for those under 13